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Business 2.0
- Pokémon franchise has grossed $15 billion for Nintendo

New York Times
- Mechandise had declined by 2003 after huge popularity earlier
- Nintendo brought everything under one roof, Pokémon USA in 2006, which has been more selective about licensing
- With the huge popularity of DS, Diamond/Pearl being online, the timing of the new cartoon, and broadening the range of Pokémon used for merchandising, the entire brand has been revitalised
- 10th season of the cartoon began as the highest rated show on Cartoon Network for boys ages 6-11
- Merchandising expected to exceed $50 million, compared to $4 million last year
- Sales of Trading Cards have already exceeded 2006, expected to triple last year's total this year
- Toys R Us is opening Pokémon boutiques in its 585 US stores
- Pokémon Diamond and Pearl for DS are selling to both young and older gamers

Japan Box Office
- In Japan, the new movie, Pokémon Diamond and Pearl, is biggest in recent years from the series, already grossing more than $40 million and is set to finish in the top 10 movies of the year

The Pokemon Global Trade Station website launched today with an obscene amount of meta data about Pokemon trading going on over Nintendo's Wifi network.

The site will feature a bevy of stats on Pokemon trading, including most traded, most wanted, and most deposited, and they will be able to bookmark any Pokemon they discover via the site for when they use the GTS in game. The site will also feature a spinnable globe that will let players check out trades around the world while learning facts about the various countries, such as capital cities, population, native language, etc. See? Pokemon isn't just about a deep-seated love for Mudkips - it's about learning as well.